Connected TVs, or CTVs, are television sets that are connected to the internet and allow users to access streaming services and other internet-based content. The popularity of CTVs has grown rapidly in recent years for several reasons.

One of the main reasons for the growth of CTVs is the increasing availability of streaming services. The rise of streaming services such as Netflix, Hulu, and Amazon Prime has made it easier for consumers to access a wide range of TV shows, movies, and other video content without the need for a cable or satellite subscription. This has led to a shift in the way that people consume television, with more and more people turning to CTVs to access their favorite content.

Another reason for the growth of CTVs is the convenience and flexibility they offer. CTVs allow users to access their favorite content on demand, without the need to be tied to a specific broadcast schedule. This has made it easier for people to watch what they want, when they want, and has increased the appeal of CTVs.

In addition, the proliferation of smart devices has made it easier for people to connect their TVs to the internet. Many modern TVs are "smart" TVs, meaning they have built-in internet connectivity and access to a range of streaming services and apps. This has made it easier for people to upgrade their existing TVs to CTVs, contributing to the rapid growth of the market.

The growth of CTVs has been driven by a combination of factors, including the availability of streaming services, the convenience and flexibility they offer, and the proliferation of smart devices. As the market for CTVs continues to grow, it is likely that they will become an increasingly important part of the television landscape.